VMVP

COURSE DESCRIPTION

Understanding the significance of, and developing a robust and effective company Vision, Mission, Values, and Purpose

This Course is built on The 6 Pillars of Business Success: Doing Business Right
by Roger Doumanian available on Amazon.com

HERE IS WHAT YOU WILL LEARN

Occasionally, we may add new tutorials to this course. All new materials will be marked "new". Please check back from time to time to ensure that you are taking full advantage of new tutorials as they are added. Happy learning!

BEGINNER TUTORIALS

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Introduction to VMVP - 5 Minutes
  • What is the Marketing Pillar
  • The Purpose of the Marketing Pillar
  • The Marketing Pillar in Action
Vision - It's Internal
  • Traditional Marketing
  • Digital Marketing
  • Relational Marketing
Mission - It's External

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Values - Their Eternal

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Purpose - It's Personal

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INTERMEDIATE TUTORIALS

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Establishing Your Vision
  • What are you really selling? (Identifying your products and/or services)
  • Who are you selling to? (Identifying your target audience)
  • Where is your target audience located (Identifying your target region)
  • How will you reach your target audience (Identifying your marketing channels)
Establishing Your Mission Statement

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Establishing Your Values

Building Your Marketing Team

Establishing Your Purpose

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Company Culture + VMVP

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ADVANCED TUTORIALS

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Putting Your VMVP on Display

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Getting Others to Buy into Your Vision

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Living by Your Mission Statement - Delivering What You Promise

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Doing Everything on Purpose

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Courses Related to This Topic

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BONUS TUTORIALS

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What if My Values are Based on Faith? (with Guest Speaker ???)

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Course Metrics

Total Tutorials

Video Hours

Downloadable Materials

Guest Speakers

Course Materials

Our Courses contain the following materials, all of which are available to you as a part of your enrollment to RDC Academy at no extra charge: pre-recorded video tutorials, live webinars*, downloadable PDF study manual and worksheets, a self-paced study checklist, as well as bonus materials*.

*not all courses will contain live webinars/instruction or bonus materials.

DISCLAIMER: This Course is for educational purposes only, and is not a certification program. No certificate will be issued upon your completion of this Course.

Course Sponsor

The Legal Pillar Course is brought to you by our Sponsor, Roger Doumanian®, Attorney at Law, APC, a trusted business law firm focused on advising and representing startups, small business owners, and privately held corporations in California and Texas.

Headquarters

RDC Academy, Inc.
28494 Westinghouse Place, Suite 104
Valencia, California 91355

we teach what colleges and universities don't... real-life business experience®

OUR MISSION

Our mission is to empower small business owners with practical knowledge gained from real-life business experience. 

business courses by business owners for business owners