Marketing Pillar

COURSE DESCRIPTION

Implementing proven strategies for marketing that help you grow and stabilize your business despite economic conditions

This Course is built on The 6 Pillars of Business Success: Doing Business Right
by Roger Doumanian available on Amazon.com

HERE IS WHAT YOU WILL LEARN

Occasionally, we may add new tutorials to this course. All new materials will be marked "new". Please check back from time to time to ensure that you are taking full advantage of new tutorials as they are added. Happy learning!

BEGINNER TUTORIALS

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Introduction to the Marketing Pillar - Run Time: Approximately 10 Minutes

In this tutorial, we will give you a breakdown of the Marketing Pillar and explain how this Pillar is essential to establishing a business built on a solid foundation, independent of a fluctuating economy™.

Marketing Channels 101

In this tutorial, we will cover the basics of marketing by introducing you to:

  1. Traditional Marketing;
  2. Digital Marketing; and
  3. Relational Marketing.
Traditional Marketing

In this tutorial, we will give you a basic introduction to Traditional Marketing, cover the different components, and explain why it’s not for every business. We will also give you the guidance you need to determine if and when you should implement Traditional Marketing into your campaigns. 

Digital Marketing

Technology is all around us, in our homes, at the office, in our cars, and on our bodies, just to name a few places. Digital Marketing has become a primary channel for most advertisers, yet many business owners still have no clue how it works. In this tutorial, break Digital Marketing down to the basics and give you a clear understanding of its components and benefits. 

Relational Marketing

In a digital world, many people are losing touch with the most powerful marketing channel – face-to-face or Relational Marketing. In this tutorial, you will learn what Relational Marketing means, why it is still the most powerful marketing method, and how you can set yourself apart from your competitors by taking this path. 

The Essential 5-Star Reviews

Don’t be like most business owners and neglect the importance of 5-Star Reviews. People give a lot of weight to online reviews from their peers about your business. Make sure you rack up those raving reviews. 

Brand Identity

What is your Brand Identity? Does every business need one? How do you develop your Brand Identity and can you afford to? In this tutorial, we will answer these questions and much more. 

Brand Message

A well-developed brand delivers a powerful message. That is called your Brand Message. In this tutorial, you will learn what Brand Message is, why it’s important to create and adhere to your Brand Message, and how to formulate the right message for your business.

Brand Consistency

When it comes to brand development, there is power in consistency. In this tutorial, we will cover Brand Consistency in detail, explain why it’s important, and give you the guidance you need to ensure that your brand remains consistent across the board. 

You Have No Competitors - Just People Who Work Harder Than You

In this tutorial, we will cover the topic of “Competitors” and explain why we say “you have no competitors, just people who work harder than you.” At the end of the day, it’s a mind thing!

INTERMEDIATE TUTORIALS

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Marketing Channels 102

In this tutorial, we will break down Marketing Channels by taking a deep dive into the key components of:

  • Traditional Marketing
  • Digital Marketing
  • Relational Marketing
The Anatomy of Your Marketing Team

Ready to build your marketing team? What does that even look like? In this tutorial, we will give you a full breakdown of The Anatomy of Your Marketing Team, and help you understand the key functions of each department and the roles of each team member. There is no “one size fits all” approach. 

The What, Who, Where, and How of Marketing
  • What are you really selling? (Identifying your products and/or services)
  • Who are you selling to? (Identifying your target audience)
  • Where is your target audience located (Identifying your target region)
  • How will you reach your target audience (Identifying your marketing channels)
Establishing Your USP

In this tutorial, you will learn what a Unique Selling Proposition is, why your business needs one, and how to create a USP that makes a lasting impression. 

Marketing vs. Sales

In this tutorial, we will explain the primary differences between marketing and sales to debunk the misconception that they are the same thing. We will discuss the benefits of each and explain how they improve bottom line and increase profits from different perspectives. 

Building Your Brand

In the Beginner tutorials, we covered Brand Identity, Brand Message, and Brand Consistency. In this tutorial, we will teach you how to bring together all of these elements to build your brand and make it stand apart from the competition. 

Building Your Marketing Team

Building Your Marketing Team

Building Your Sales Team

Building Your Sales Team

"Mine" Your Own Business - It's Not A Typo!

While most business owners are scrambling to get new clients, many of them are completely missing the gold mine in their own backyard. In this tutorial, we will explain why most fail to “Mine” their own business and how you can use this concept to increase your profits with little to no cost. 

Establishing the Marketing Pillar - Run Time: Approximately 45 Minutes

In this tutorial, you will learn how to Establish the Marketing Pillar one step at a time.

ADVANCED TUTORIALS

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Advanced Search Engine Optimization (SEO)

In the Digital Marketing tutorial, we introduce the concept of Search Engine Optimization. In this tutorial, we will take a behind-the-scenes look at (SEO) and 

Advanced Pay-Per-Click (PPC) Advertising

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Advanced Social Media Marketing

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Introduction to the Internet of Things (IoT)

In this tutorial, we will introduce the Internet of Things to give you a preview of the future of marketing. Imagine a world that delivers messages through your digital wristband, thermometer, and refrigerator. It’s coming and we want to prepare you for it. 

Measuring Results

Marketing without measuring results is a BIG MISTAKE. In this tutorial, we will teach you about the importance of, and how to measure the results of your marketing efforts to ensure that you are putting your money into the most effective marketing avenues.

Big Money - Small Results

Expensive marketing does not always mean big results – sometimes it’s just a waste of money. In this tutorial, we will teach you how to avoid spending Big Money and getting Small Results.

Your Competitor's Weaknesses = Your Strengths

In this tutorial, we will teach you how to stop focusing on your competitors’ strengths and focus on their weaknesses instead. We will explain why their weaknesses can be your strengths and give you a competitive advantage. 

Relationships - An Essential Part of Marketing

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Courses Related to This Topic

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BONUS TUTORIALS

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The Art of SEO (with Guest Jason Hennessey of Hennessey Digital) - Run Time: Approximately 45 Minutes

Watch and learn from this powerful interview with Jason Hennessey, CEO and Founder of Hennessey Digital as he explains why SEO is more of an Art rather than a science and gives us some great pointers on the does and don’ts of Search Engine Optimization. 

Geting Social (with Guest Tiffany Frey of Toven Social) - Run Time: Approximately 45 Minutes

Join us as we interview Tiffany Frey, Founder of Toven Social, LLC, and discuss “Getting Social” with your target audience. Get invaluable tips about social media marketing, including the latest trends and innovations to going viral with your posts and videos. 

Course Metrics

Total Tutorials

Video Hours

Downloadable Materials

Guest Speakers

Course Materials

Our Courses contain the following materials, all of which are available to you as a part of your enrollment to RDC Academy at no extra charge: pre-recorded video tutorials, live webinars*, downloadable PDF study manual and worksheets, a self-paced study checklist, as well as bonus materials*.

*not all courses will contain live webinars/instruction or bonus materials.

DISCLAIMER: This Course is for educational purposes only, and is not a certification program. No certificate will be issued upon your completion of this Course.

Course Sponsor

The Legal Pillar Course is brought to you by our Sponsor, Roger Doumanian®, Attorney at Law, APC, a trusted business law firm focused on advising and representing startups, small business owners, and privately held corporations in California and Texas.

Headquarters

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Valencia, California 91355

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OUR MISSION

Our mission is to empower small business owners with practical knowledge gained from real-life business experience. 

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