In this tutorial, we will give you a breakdown of the Marketing Pillar and explain how this Pillar is essential to establishing a business built on a solid foundation, independent of a fluctuating economy™.

In this tutorial, we will cover the basics of marketing by introducing you to:

1. Traditional Marketing;
2. Digital Marketing; and
3. Relational Marketing.

In this tutorial, we will give you a basic introduction to Traditional Marketing, cover the different components, and explain why it’s not for every business. We will also give you the guidance you need to determine if and when you should implement Traditional Marketing into your campaigns. 

Technology is all around us, in our homes, at the office, in our cars, and on our bodies, just to name a few places. Digital Marketing has become a primary channel for most advertisers, yet many business owners still have no clue how it works. In this tutorial, break Digital Marketing down to the basics and give you a clear understanding of its components and benefits. 

In a digital world, many people are losing touch with the most powerful marketing channel – face-to-face or Relational Marketing. In this tutorial, you will learn what Relational Marketing means, why it is still the most powerful marketing method, and how you can set yourself apart from your competitors by taking this path. 

Don’t be like most business owners and neglect the importance of 5-Star Reviews. People give a lot of weight to online reviews from their peers about your business. Make sure you rack up those raving reviews. 

What is your Brand Identity? Does every business need one? How do you develop your Brand Identity and can you afford to? In this tutorial, we will answer these questions and much more. 

A well-developed brand delivers a powerful message. That is called your Brand Message. In this tutorial, you will learn what Brand Message is, why it’s important to create and adhere to your Brand Message, and how to formulate the right message for your business.

When it comes to brand development, there is power in consistency. In this tutorial, we will cover Brand Consistency in detail, explain why it’s important, and give you the guidance you need to ensure that your brand remains consistent across the board. 

In this tutorial, we will cover the topic of “Competitors” and explain why we say “you have no competitors, just people who work harder than you.” At the end of the day, it’s a mind thing!

In this tutorial, we will break down Marketing Channels by taking a deep dive into the key components of:

• Traditional Marketing
• Digital Marketing
• Relational Marketing

Ready to build your marketing team? What does that even look like? In this tutorial, we will give you a full breakdown of The Anatomy of Your Marketing Team, and help you understand the key functions of each department and the roles of each team member. There is no “one size fits all” approach. 

• What are you really selling? (Identifying your products and/or services)
• Who are you selling to? (Identifying your target audience)
• Where is your target audience located (Identifying your target region)
• How will you reach your target audience (Identifying your marketing channels)

In this tutorial, you will learn what a Unique Selling Proposition is, why your business needs one, and how to create a USP that makes a lasting impression. 

In this tutorial, we will explain the primary differences between marketing and sales to debunk the misconception that they are the same thing. We will discuss the benefits of each and explain how they improve bottom line and increase profits from different perspectives. 

In the Beginner tutorials, we covered Brand Identity, Brand Message, and Brand Consistency. In this tutorial, we will teach you how to bring together all of these elements to build your brand and make it stand apart from the competition. 

Building Your Marketing Team

Building Your Sales Team

While most business owners are scrambling to get new clients, many of them are completely missing the gold mine in their own backyard. In this tutorial, we will explain why most fail to “Mine” their own business and how you can use this concept to increase your profits with little to no cost. 

In this tutorial, you will learn how to Establish the Marketing Pillar one step at a time.